Emerging new technologies have transformed the way the events industry operates with a dynamic format and state-of-the-art planning tools. From the ability to communicate with an audience via social media to generating buzz about an event before it actually happens with live streams, technology has been able to reshape the events planning process remarkably.
If you’re an event planner who’s familiar with the new technologies but doesn’t utilize them efficiently, you may end up missing out on significant opportunities! Therefore, the earlier you embrace the technological alternatives, the better it will be for your events!
Let’s take a look at the four ways technology has transformed the events industry.
- Active Interaction
Virtual reality (VR) is a technology that’s known to generate a lot of attention from event planners and audiences alike. It can be used to make an event even more interactive and personalized. VR can enhance the attendee engagement during an event, and combining VR technology with the transportability of wearable technology can improve the event’s performance. Moreover, VR has also made it possible for people from around the world to experience an event without being there physically!
- Mobile Technology
Mobile technology in event planning has helped eliminate monotonous methods and simplified several aspects of the process. Printing schedules and filling out registration forms are time-consuming tasks, but with mobile technology, you can seamlessly contact people and encourage them to interact with hashtags, pictures, and videos. You can also manage an event and the attendees in real-time with the help of a smartphone. The mobile technology empowers event planners to allocate equipment, adjust event timings, and modify seating arrangements with the touch of a finger!
Geofilter is one technology that makes it easy to advertise an event to locals and interact with anyone visiting the area. Snapchat geofilter is a well-known technology that event planners can use to chat with their audience and promote the event within a specified boundary. For instance, an event happening in Las Vegas can be advertised through various social and digital media platforms within that city using geofilters. Moreover, it is possible to target particular audiences based on their interests using their social media profiles to encourage engagement and extend your reach.
- Social Media Marketing
With the advent of social media and swift adoption of websites such as Twitter, Facebook, LinkedIn, and Pinterest, the marketing scope of an event has amplified. Social media is also great for small business who don’t wish to spend extra funds on marketing. You can take some time out to engage with prospects online. It’s an exceptional use of technology to develop interest before an event and live stream the content during the event.
The ultimate objective of an event is to influence the audience and generate profits. However, avoid using technology only because it’s exciting or fashionable. Rather, use it intelligently based on your events, and ensure it fits well with your long-term strategy. If used correctly, technology will augment your event’s presence and make your business a successful one!