You may be tempted to believe that people are mainly interested in what you do. Well, you are wrong, as they would like to know more why you choose to do what you are doing. What made you get where you are today? What makes you start all over in the morning with enthusiasm and desire to go through whatever it takes to reach your objectives? The answer to the question “why” helps people identify themselves with your brand, helping them realize that it is your company the one they’re looking for. This is what your brand identity should incorporate and transmit to anyone that is checking out your business and brand. What are the most important elements of your brand’s identity? Take a look at the ones mentioned below and make sure that each of them is clearly defined.
Your brand’s mission You need to know for sure for what purposes you created your company. What made you take this decision, why are you unrolling this kind of activity, and what do you want to achieve? You have to be able to state the things your company is going to change in today’s world, society, and market, through its existence and activity. The statement of your position on the market This statement should contain one or two sentences that define your products and services in a compact and clear manner. When formulating these sentences, think about the statements of your competitors and come up with something new and interesting. Of course, they will have to fit the type and purpose of your brand. What sets you apart from your competition? As a new business, it will definitely be challenging to set apart from the rest of the players on the same market niche, especially if they’ve been doing business for a while. So, you need to think about the aspects that make you unique, something you have to offer that cannot be found at your competitors, and make sure to underline these aspects. The value of your brand At this part, you need to motivate, in the eyes of your clients, why buying the products and services provided by your brand is their best choice. Think about the values you can offer. Now that you understand these elements better and you are able to give them a more defined shape, let us take a look at your brand’s identity kit. 1.The existence of a website and website marketing strategy It is almost impossible to exist, as a business and brand, without a proper website. You need to allow people to find you in an easy and comfortable manner, whenever they have the time for it. You can do so by coming up with a website that looks professional and neat, which works flawlessly, and it is easy to navigate. You should also incorporate an effective website marketing strategy, which should have as a purpose the transformation of visitors into clients. 2. A unique logo The logo will be the symbol that will represent your brand everywhere and anyone in a simple manner. It will be the details that will help people remember and recognize your brand with ease. So, come up with a logo that best reflects your brand and don’t forget to add it to your website and everywhere else you need it. 3. The colors you choose should fit your brand
If you didn’t think that colors matter, well, they do. Each color transmits a message to the person that is looking at it, so it is worth doing some research before choosing the colors that should represent your brand. 4. Even the style of the letters counts The typography you use on your website, newsletters, e-mail campaigns, and so on, is also part of brand’s identity. You need to inspire professionalism, so pick clear letters instead of those that are too decorative.